💡 In this email.

EZ Money$ - Inverted Soft Sell Process

Fact: Our clients doing $60k+ a month all do one thing. They soft offer via text.

“Hey [INSERT CLIENT] - Just got done with the wash and prep on [Insert Customer Car]. After seeing the car nice and clean and under the lights I honest think you would be a good candidate for [INSERT SERVICE] because [INSERT COMPLIMENT] / [INSERT REASON] - I just didn’t want to make offer without confirming it for myself.

The car is going to look amazing one way or the other but I wanted to make sure that I offered it to you in a non-pressured way so you could make that choice with all the facts.

So just let me know either way, no pressure one way or the other, just so I know.”

I had a strategy call three years ago, he was doing $65k/month - solid numbers, great reputation, booked out weeks in advance.

I just followed up with him. He's crossing $280k/month. Still has a waitlist. Still maintains his reputation for excellence. That’s now $3.3m a year.

But here's what's interesting: His path there looked nothing like what most would expect.

Most shops at your level ($60k+ monthly) hit a ceiling. You know the one. Where scaling starts to feel like choosing between growth and quality. Between volume and positioning.

But after working with 100+ high-end shops, I’ve noticed something. The path from $60k to $250k+ looks different than the path that got you to $60k.

These are some of the tips you can take action on right now.

Simplify - for all that is holy.
The instinct is to add services. More paint correction packages. More ceramic coating tiers. More PPF options but the shops breaking $200k/month?

They're doing fewer services, not more.

Example: One of our clients cut their service menu from 12 options to 4 premium packages. Revenue jumped 40% in 90 days. Why? Because they stopped competing on services and started competing on expertise and branding.

Here's What True Monster Shops Do Differently:

MTE 2025!

Detailing Growth is going to be presenting at MTE 2025, right next to the auto detailing competition area.

You definitely want to come by the booth to see what it is we have going on! We are releasing something at MTE that is going to let you bring SO much extra value to your business.

Something no one else can have. Stop by the booth!