Sometimes it looks like this, but nothing is working!
There is a great organic marketing offer at the bottom of this email.
PS - Did you know we launched PPFCalculator.IO yesterday?
(the best way for installers and shops to create respect - with transparency)
OK - Story time
I had a day in the shop yesterday.
Last week we had a bunch of last minute schedule pushes which means that we had a larger than usual Monday morning.
You ever have those “Monday Hell” moments where you look around and say to yourself - “jesus how did this happen”?
Thats where I was and honestly I was over it. No one on the entire crew took a break all day.
That’s never the goal but sometimes it happens.
This year, I’ve had 100% turn over in my team this year.
My team was young and ambitious and they had goals and other things they wanted to accomplish and they are out there crushing it.
Me personally, I won’t ever tell someone no if they have other goals! Nor should you!
So that means I’m iterating on our systems.
I’m double checking what’s broken.
I’m finding out what still needs to be worked on.
I’m adjusting and I’m changing.
I’m also remember what it was like to be inside chaos.
Listen my shop isn’t perfect, just like everyone elses.
And that’s okay.
Perfection isn’t the goal— because it can’t be. Its unobtanium. The goal is progress. And that’s okay.
The S.H.I.N.E. SOP framework for detailers:
The S.H.I.N.E. SOP framework for detailers:
Specify Objectives – Clearly outline the goal of each task for a top-quality finish.
Highlight Key Steps – Break down essential steps for consistent, efficient results.
Implement Training – Ensure team members are trained on every step to maintain standards.
Note Areas for Improvement – Identify parts of the process that need tweaking.
Evolve Regularly – Update and refine the SOP to stay aligned.
Every day, every adjustment, every decision we make is a step forward, even if it doesn’t feel like it at the time.
I’ve been paying closer attention to our processes, seeing firsthand what’s working and what’s not.
I don’t wan’t to just make my life easier; I want to create a better experience for our clients and my team.
I want to make sure that when someone walks through our doors or lands on our website, they feel that dedication and energy.
That’s why we are spending huge on organic marketing this Q4 and holiday season.
The relationships we’re building and the loyalty we’re earning that will carry us further than any ad spend ever could.
This is how it ties to marketing.
The people who find us organically, who connect with our story, and who see the value we’re bringing—that’s where the real growth happens.
We are also offering a bad ass FREE SEO deal to get things moving in the right direction for those working with us.
If your local GBP rankings don’t look like this - we should have a discussion and see what’s next!
You can get a free 30 days of SEO. We’re going to improve rankings in those 30 days, getting your local exposure turned around.