NEW PODCAST EPISODE!! DONT MISS IT!
I want you to think back to the last time you handed a customer a quote and watched their face change.
You know the moment. The slow nod. The eyebrow lift. The long pause before they say, "The other shop quoted me less." Or maybe they don't say anything at all. They just give you the look.
I've been in that moment hundreds of times. I've talked to shop owners across the country who sit in that moment every single week. And almost every one of them responds the same way.
They start over-explaining. They start dropping the number. They start listing credentials the customer never asked about.
This podcast episode is about why that happens, what's actually going on in the customer's head when they push back, and the 6-word (5, actually lol) question that changes the entire direction of that conversation without you lowering your price by a single dollar.
This one is worth a listen before your next quote day.
5 things you'll learn in this episode:
Why price pushback almost never means the customer thinks your price is too high, and what they're actually trying to tell you instead
The real reason shop owners keep losing deals after the quote, even when the customer was genuinely interested
How to use a single question to completely flip who's carrying the weight in a sales conversation
Why talking more during a price objection is the fastest way to lose the deal, and what to do instead
A practical rule for protecting your pricing long-term that applies to every customer, every service, and every quote
5 things to think about before you hit play:
Think about the last deal you dropped your price on to save. Did you get a loyal customer out of it, or a customer who expects a discount every time?
When a customer pushes back on your quote, what's the first thing you typically do? Be honest with yourself about that.
How often do you actually know what you're competing against when a customer says someone else is cheaper?
What does a customer who's genuinely on the edge of saying yes look like to you, and how do you currently respond to them?
If you could not drop your price under any circumstance, what would you actually say when someone pushes back?
And if you want to look at your full sales process from first contact to close, book a free strategy session at detailinggrowth.com.